Public Opinion is defined through surveys which indicate the preferences of a certain population in regards to a specific issue. By measuring public opinion it is possible to know the amount of people (or percentage) in a population that holds certain opinions about the issue at hand, or even the ones that do not hold any opinions! 💬
These polls and surveys can measure support and the dissent of several different issues, such as the amount of support a candidate for the presidency has, or the opinions on a recently implemented public policy. They are important to maintain a democratic form of government.
Random Sample - It gives all individuals the equal amount of chance for being picked to participate in a poll.
Random-digit dialing -Computer generates numbers to be selected at random.
Exit polls - Interviews administered at the end of polls.
Margin of Error 🚫- the range in which the results of the poll/survey can have accurate results.
Phrasing of questions - The way that questions are formulated can influence the results of a survey.
Open-ended - Questions that allow participants to respond with their own words.
Universe - It is the target group of people whose opinions are measured.